Local businesses and attractions have free marketing tools at their fingertips, with the help of the Iowa Tourism Office.
Stephanie Neppl, Tourism Liaison with the Iowa Tourism Office, presented two sessions at the Tietz Entrepreneurial Center on the Algona campus of Iowa Lakes Community College on Tuesday, October 22. She discussed marketing initiatives currently underway, and the ways that retailers, restaurants, attractions and other organizations can market to tourists.
According to Neppl, the Travel Iowa website (www.traveliowa.com) is viewed by 2 million visitors each year. Iowa adventures and activities are also shared through the distribution of more than 100,000 printed travel guides.
Neppl showed session attendees how to access and set up some of the free marketing resources available.
Free marketing resources
- To set up a free account listing on the Travel Iowa website, visit https://www.traveliowa.com/account/setup and follow the instructions.
- To learn more about free marketing tools available through the Iowa Tourism Office, visit https://industrypartners.traveliowa.com.
- See Algona area businesses and attractions that have a presence on Travel Iowa
- Check out the Build a Road Trip function on the Travel Iowa website to create your own trip.
The Iowa Tourism Office, part of the Iowa Economic Development Authority, works closely with community partners, attractions and events, to promote the state’s beautifully vast scenery and unique history. For more information on everything Iowa has to offer tourists, visit traveliowa.com.